When global music sensation Martin Garrix was headlining India’s largest music festival for Holi, Heineken Silver came to us with a simple brief: Bring people together in the most unexpected way. 
 

And we did just that by launching Clink & Connect — and turning beer cups into a means for people to connect!  Specially designed to showcase only half of a  fun, shareable message, the cups made sense and completed the message only when clinked together with someone else’s at the event. It turned every cheers into a conversation starter, sparking real, in-the-moment connections.