Tata Neu, a first-of-its-kind super app that brings together everything under the Tata umbrella — from flights and hotels to groceries and gadgets — our goal was to introduce the app to India in a simple, relatable way. We created a series of 5 films that showcased everyday situations where people naturally chose Tata products, without even realizing it. The message was clear: if you already choose Tata, now do the smarter thing — get it all and more on Tata Neu.